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This website willwegert.com has the following in the web page, "The menu bar is only visible in editing mode." Our analyzers viewed that the website also stated " When the site is published this will be hidden until user scroll down to the first page." The Website also said " Will Wegert is an entrepreneur, strategist, author and speaker. For cutting edge professionals seeking to create. A Successful Career and Fulfilling Life. Scroll down to learn more . Will Wegert is the Founder and President of Cold Collar and an out-of-the box thinker, a start-up entrepreneur, and business leader. As the President of Cold Collar, Will has proven himself a." The website's header had Cold Collar as the most important search term. It is followed by Cold Collar Ltd, Will Wegert, and Wegert which isn't as highly ranked as Cold Collar. The next words they used was Toledo Ohio. Branding was included but might not be understood by search engines.